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MeadWestvaco Corporation
Landau Public Relations has worked with MeadWestvaco since 1999, providing PR support and brand management for many of its school, home and office products brands. On an annual basis, we are responsible for promoting a wide range of new products, with a particular focus on the back-to-school shopping season. complete case study (PDF)
Kichler Lighting
Our brand management challenge was to position Kichler Lighting, a large but unknown lighting company, as a recognized and respected leader in the residential and decorative lighting industry. Kichler is now considered the primary home lighting resource among newspaper and magazine home/decorating editors. complete case study (PDF)
Giant Eagle
Landau Public Relations was engaged in 2003 to reposition Giant Eagle as the best food retailer in the region by aggressively communicating its “passion for food,” customer convenience and value prices. Past practices in media relations had left the company’s relationships with local reporters damaged and had created a lack of trust between the company and media. complete case study (PDF)
Fund for Our Economic Future
Landau Public Relations has worked with the Fund since its launch in February 2004. Not only was Landau PR tasked with launching this consortium which included raising awareness and educating Northeast Ohio about its objectives, we also have met the challenge to continue to support multiple phases of FFEF through communications and PR strategy, collateral, special events, media and community outreach, and internal communications. complete case study (PDF)
Cleveland Plus
Landau PR was engaged to gain and maintain awareness and acceptance Cleveland Plus - the first campaign to pull together all of Northeast Ohio’s assets under one common brand - with multiple audiences, including residents, businesses, governments, chambers of commerce and CVBs throughout Northeast Ohio. complete case study (PDF)
Sterling & Western Star Trucks
Landau Public Relations has been retained since 2003 to provide PR support and brand management for its Sterling and Western Star brands. Our public relations strategies were to create strong relationships with specialized and highly competitive news media, educate them about the brands’ product lines and position Sterling and Western Star as two distinctively different companies while defining each to be a major player in the OEM market. complete case study (PDF)
Signature Worldwide
While Signature and its executives were already well-known within the hospitality industry, it wanted to bring that industry up-to-date on its capabilities and build relationships in its other priority markets. Signature engaged Landau to manage its public relations outreach and reposition it from a “training provider” for the hospitality industry to a “solutions provider” with a multitude
of capabilities for a variety of service industries. complete case study (PDF)
The Timken Company
Landau Public Relations’ partnership with Timken began in 2002 with work for its industrial group – now its bearing and power transmission group – which provides products and services to a wide range of industries including power transmission, power generation, agriculture, construction, mining, rolling mills, pulp and paper and printing presses. Based on our success with this group, our relationship expanded to include its steel, automotive and super precision businesses. complete case study (PDF)
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